About Dale Lawson

Dale Lawson - Board consultant specializing in community engagement, board/superintendent relationship, high functioning board governance, professional learning/development for board members, boards and organizations functioning at their highest level
Dale Lawson

Dale Lawson served on the Wausau School District Board of Education in Wausau, Wisconsin, for nine years. Those nine years, from 2004 to 2013, provided him with a wealth of diverse experiences. In addition to his School Board experience, Dale also has over 35 years of business and customer service experience. Together, these experiences will be put to work to assist you and your respective boards in achieving greater outcomes.

An Indiana native, Dale graduated from Vincennes University. Many honorary accolades have been bestowed upon Dale from the University of Practical Experience, which helped him succeed in serving his school district in Wausau, Wisconsin. (Please read the testimonials about Dale's service to his community and district.)

Dale’s business and customer service experience comes from the wholesale and retail lumber business. In 1978, he began working for business owners who underscored the importance of putting the customer first. This thought process has stayed with Dale to this day. While a member of the Board of Education, the customer first expectation of serving his district and community was priority.

Dale has substantial experience leading a district to be successful. During his School Board tenure, he served in the following capacities: Board President 2008-2010, Operations committee for 7 years, served as chair of Operations for 5 of the 7 years, Policy and Resolutions committee 8 years. He was also involved in the following projects, initiatives, and issues: represented the Board during union labor negotiations with secretary and aides members, assisted moving Wausau School District to self- funded health insurance, participated in community engagement meetings to help determine district priorities, participated in facility utilization to evaluate buildings and boundary changes, superintendent hiring and departures, handling teacher union labor unrest and concerns, moved board members to actively participating in labor negotiations, attended WASB functions and National School Board convention in Boston, lobbied in Madison on behalf of Wausau School District with elected representatives, served in local capacities when called upon, served on State of Wisconsin Boundary Review committee, encouraged board member involvement in district.

Dale’s business career spans the areas of management, sales, advertising, customer service, purchasing, and merchandising. These combined experiences helped Dale serve his school district and, now, his consulting business.

Boards Work Services

What will Boards Work Consulting bring to your board or organization?

Each session is customized to the specific needs of your organization.
  • Getting Conflicts on the Table
  • Strategies for Resolving Conflicts
  • What Causes Conflicts

  • Working Together to Accomplish Great Results
  • Setting the Example and Others Will Follow
  • There is No "I" in the Board

  • Subcommittee Structure
  • Keeping to the Agenda
  • Being Prepared

  • Operations/Education
  • Policy, Resolution, Legislation
  • Due Diligence at Committee Level

  • Keeping to Posted Agenda
  • Getting Rid of "Goat Trail" Discussions
  • Administration Preparedness

  • When Personalities Clash
  • How Did We Get to this Point?
  • Why Are We at this Point?

  • Why Are You on the Board?
  • Making Policy
  • Hiring Great Leaders

  • Mission and Vision Statement
  • How Important Is This?
  • Getting Outside Input

  • Board Position (viewpoint) Must Be Established
  • Respecting the Board's Decision
  • Expect Criticism

  • What Caused the Issue?
  • How to Resolve Issues
  • Issues Are Going to Happen

  • Nonpartisan Seats
  • Focusing on Mission and Vision
  • Checking Politics at the Door

  • Why Are You on the Board?
  • Understanding Board Member Role/Responsibilities
  • Setting the Agenda Aside

  • Community Expectations
  • Inclusion of Stakeholders
  • Getting Stakeholder Support

  • Over Estimating Yourself
  • Losing Track of Priorities
  • Recognizing Burn-Out

  • Expectations for Being Prepared
  • Due Diligence
  • Community Expectations

  • Working Towards the Greater Good
  • Checking Egos at the Door
  • Moving in One Direction

  • Community and Organizational Expectations
  • Keeping Expectations High
  • Upkeep for Buildings and Grounds

  • Mission and Vision
  • 80/20
  • Making Priorities

  • Keeping in Touch
  • Being a Part of the Organization
  • Willingness to Put in Time

  • CEO/Superintendent Leadership
  • Hiring the Best Representatives
  • Allowing the Leader to Lead


"I had the pleasure of serving with Dale on the School Board of the Wausau School District for over six years. No one worked harder or smarter than Dale. His ability to analyze issues and sum up the situation for everyone was second to none. He was always positive and helped everyone to move forward together. His financial sense was a huge asset to the district and its taxpayers."
- Keith Montgomery, Regional Executive Officer and Dean, UW Colleges North Region

"Dale Lawson is a community minded individual who was a very successful School Board Member for several years. His greatest strength as a School Board Member was being a great listener. Dale listened to all sides and viewpoints before making decisions. He strived for solutions and answers when conflicts occurred. Respect and consideration was given to all viewpoints - even to unfavorable ones - in order to find successful outcomes. Dale would be a valuable resource to any school board experiencing conflict. His leadership abilities would provide assistance if a community was seeking a process to find solutions in difficult situations."
- Joy E. Trollop, Retired Wausau School District Administrator

"Many people run for school board but few of them accept it with professional commitment. Dale Lawson embraced the role and passionately took on the challenge of learning and doing what was best for the students, the staff, and the community. We didn't always agree however we always left the table respecting each other. In my over 40 years in education and 24 years in school district administration, Dale Lawson rose to the top of those elected officials who wanted to do the best for all involved. He is a leader, a communicator, and a willing public servant spending the time and energy to make things work."
- Nell Anderson, Director of Education, retired Wausau School District

"I served with Dale Lawson on the Wausau School District Board of Education. He was extremely diligent and hardworking in every task he took on. The professionalism and seriousness which he brought to the work of the Board helped ensure that the School District and more importantly, the students, were well served and provided with the best possible education."
- Christine Bremer Muggli, Bremer & Trollop Law Offices, S.C.

"I had the privilege of working with Dale Lawson on the Wausau School District Board of Education. In all discussions and deliberations, Dale was insightful, reasonable and balanced. He brought a businessman’s sense of practicality to the Board and to the idealism of the concept of public education. He could distill a topic to its essential questions, and was effective in helping those with differing viewpoints reach consensus. Above all, his integrity and good intentions are beyond question." - Jeffrey H. Lamont, Member WSD Board of Education 2000-2006

"Dale, has been an involved member of our community evidenced by his past involvement as a Wausau School Board member. His leadership tackled many tough issues as they moved our School District forward." - Jim Tipple, Past City of Wausau Mayor

"In addition to having years of experience as a Board of Education member, Dale Lawson also had years of experience in leadership serving as a Board President through times of conflict and extreme austerity. His calm and always objective and focused leadership qualities were worth their weight in gold!"
- Dr. Kathleen Williams, Retired Superintendent Wausau School District

"While closely working alongside Dale Lawson on the Wausau Board of Education for nine years, I witnessed his tireless dedication to the district’s constituents, faculty, staff, parents and most importantly, students. His service in every leadership role available to Board members demonstrated his ability to gather, weigh and measure information, listen, consider and thoughtfully lead. The Wausau community is well served by Mr. Lawson."
- Robb Shepherd, Past Board Member

"Working with Dale Lawson on the Wausau School District Board of Education, I personally experienced his ability to build consensus and to promote productive discussions. Dale could be counted on to help focus our attention on the issue at hand, while at the same time being respectful of all opinions."
- Lance Trollop, Attorney At Law

"I had the privilege of serving on the Board with Dale Lawson for 7 years, 2 as his Vice President. Dale understands the key role and responsibilities of the Board of Education in a school district. Dale had the ability to look at varying opinions, build consensus and make decisions in the best interest of the District. Regardless of his position on the Board throughout the years, Dale's leadership was an integral part of the Board dynamic."
- Michelle Schaefer, Past Board member

"Dale Lawson and I served together on the Wausau School Board for more than seven years. Dale's approach to his time on the School Board in Wausau was guided by two unwavering principles:

  • Each student deserves a quality education that includes an excellent classroom experience, and
  • Each school district must spend wisely and live within their means.

For many people, these two principles would be contradictory but Dale effectively applied them to his service in Wausau and they drove him to be an extremely effective and hands-on Board Member with a laser-like focus on improving the classroom experience without increasing the budget. Dale's honest and direct approach to working collaboratively, solving problems and identifying waste was highly respected by administrators, teachers, parents and the Wausau taxpayers." - Patrick T. Keefe, Past Board member

Dale Lawson

Dale offers creative solutions for every board issue you can face. 
Dale takes pride in his work and everything he does is executed with precision and professionalism.

Dale Lawson - Board consultant specializing in community engagement, board/superintendent relationship, high functioning board governance, professional learning/development for board members, boards and organizations functioning at their highest level



Boards Work Consulting exists because of my passion to see students, teachers, administration and boards succeed and function at their highest level. I served on the Wausau School District Board of Education for nine years in a variety of leadership and organizational situations. It was an exciting time and I enjoyed seeing students and families thrilled about what they were able to accomplish!

The Wausau School District runs a $100 million budget, has over 1000 employees and serves 8500 students each year. I was deeply involved with the district for many years, starting when my children were in elementary and middle school by serving on parent advisory site councils. As my children progressed through school, I eventually ran for School Board. I served on the Board well after they graduated in order to continue with the advancement of student achievement. I gained experience and contributed to many situations that came up at a board and district level. My experiences will be of benefit as you have me consult with your district or organization.

Please read the testimonials about my time on the School Board and you will know that I worked hard for students and staff of the Wausau School District. I look forward to giving the same commitment to your board or organization and getting it functioning at the highest possible level.

Our process is straight forward, simple, & successful...bottom-line...it works!

We could talk to you about the Boards Work process, but results are what matters. Listen to what a former Director of Business has to say about Dale Lawson...

It is a pleasure for me to write this letter of reference for Dale Lawson. I worked with Dale from 2004-2013 while he was a member of the Wausau School District Board of Education.

During his tenure, he served as Board Chairperson for both Buildings & Grounds and Finance Committees, Board President, as well as other leadership positions.

Dale has strong people skills and earned the reputation as someone who listened to and respected other voices and opinions. He successfully worked with Board members to arrive at decisions while balancing the demands of different viewpoints.

Dale worked hard to connect with all groups as well as individuals. When solving conflicts or problems, he listened to all and asked questions to understand various concerns and viewpoints. He lead by trying to help others define their thoughts into specific goals for the benefit of the District. He was successful in working through differences of opinion, and, when necessary, he worked to get others to focus on the issue instead of each other.

Dale always invested a great deal of time to educate and prepare himself for his work as a Board member. He was always doing research to make the best decisions for the District. He did this by reaching out to other Board members (both past and present), district administrators, staff, and citizens. He always worked through proper channels to seek information or resolve issues.

I would highly recommend Dale Lawson to any Board of Education who would decide to use the services he is offering. - Cherna A Gorder Former Director of Business Wausau School District


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